George Augustus Sala (1828-1895)
Dubbed by Joseph Hatton as the ‘chief of travelled specials’ (Journalistic London, 1882, p. 169), George Augustus Sala’s potential as a Special Correspondent was first demonstrated when he was sent to Russia to obtain material for a series of papers on Russian life and manners for Household Words, the cheap weekly miscellany that Charles Dickens edited throughout the 1850s. Indeed, in its published sketches of travel abroad, Household Words provided him with an apprenticeship in the techniques of journalistic ‘word-painting’ that would subsequently come to distinguish his work as a Special for the fledgling Daily Telegraph in 1857, an association he continued until just before his death. Over the course of a fifty-year career in newspaper and periodical journalism, he despatched correspondence from many parts of the world, including Algeria, Australia, New Zealand, America and a number of European countries. As he wryly described the multifarious demands placed upon the Special Correspondent in 1871, ‘He must be Jack of all trades, and master of all – that are journalistic’:
[W]hen there is no war afoot, he must be prepared to ‘do’ funerals as well as weddings, state-banquets, Volunteer reviews, Great Exhibitions, remarkable trials, christenings, coronations, ship-launches, agricultural shows, royal progresses, picture-shows, first-stone layings, horse-races, and hangings.
(‘The Special Correspondent’, Belgravia, April 1871, p. 221).
Punch’s caricature, by Linley Sambourne, pokes fun at Sala’s distinctively allusive and eclectic style of writing. It references his long-running ‘Echoes Of The Week’ (1860-1887) column in the Illustrated London News, his editorship of Temple Bar and long association with the theatre.Notwithstanding his sardonic awareness of the Special’s broad remit, Sala could hardly have anticipated his later involvement in one of the biggest political sensations of the nineteenth century, the Parnell Commission. Here, he was called upon to witness a confession of forgery made by one of the key witnesses, Richard Piggott. The Commission was inquiring into criminal allegations brought against Irish parliamentarian, Charles Stewart Parnell, by the Times. Sala’s account of Piggott’s unexpected confession to himself and Henry Labouchere (erstwhile Special Correspondent of the Daily News during the Franco-Prussian war, as well as politician and theatre owner) in a prominently-placed letter to the Daily Telegraph on 27 February 1889 increased the paper’s circulation. As his biographer notes, it ‘was Sala in his most Salaesque vein’ (Ralph Straus, Sala: The Portrait of an Eminent Victorian, 1942, p. 261). In this engaging portrait of Sala, made in the course of reporting on the Commission and published in the Graphic on 16 March 1889, Sydney Prior Hall captured a more thoughtful impression of the cigar-smoking journalist and his flamboyant personality.
Sala’s highly popular style of word-painting drew criticism from conservative commentators, like Matthew Arnold, who deplored what they saw as the philistinism of a commercially-driven press deploying sensational reportage to sell newspapers. But his influence was nevertheless remarkable, as his contemporary T.H. S. Escott observed: ‘Never was there a journalist who had so thoroughly mastered the tastes and requirements of the colossal circle of readers to which he appeals. Seldom has there been one of whom it may be said that he has created the appetite which his writings satisfy.’ (‘A Journalist of the Day’, Time 1 (1879), p. 120).