Evaluation of Medway Can

Project Aims:

1. To assess the implementation of Medway Can by exploring the reach and adoption of the social marketing campaign.
2. To understand how the campaign impacts on knowledge and awareness of health messages communicated in the campaign.
3. To assess how the campaign impacts on motivation make changes in behavior and intentions to change.

Medway’s current overweight and obesity rate for children and adults are at the highest ever recorded level. Obesity and recently published adult physical activity data places Medway as an outlier within the southeast region. One intervention to address this growing concern is a new social marketing campaign called ‘Medway Can’.

CHSS are leading the evaluation of a new initiative being rolled out in Medway- Medway Can. The evaluation will guided by the RE-AIM framework to evaluate the reach, effectiveness and implementation of the ‘Medway Can’. Focusing on how both individuals and the ‘whole system’ are impacted. The evaluation will involve gathering data by speaking with people who live in Medway, organisations who provide physical activity and healthy eating programmes, key people in education and business to understand how they have engaged with the Medway Can campaign and what impact it has had on behaviours.