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Department of Marketing, Entrepreneurship and International Business

Kent Business School Department of Marketing, Entrepreneurship and International Business

Head of Department | Professor George Saridakis

The Department of Marketing, Entrepreneurship and International Business (MEIB) brings together experts in the areas of three key management disciplines promoting interdisciplinary teaching and research as well as cross interdisciplinary knowledge exchange.

Our MEIB staff offers a world class educational experience to our students preparing them to become the drivers of innovation, change and performance in an interconnected business environment advancing sustainable development and growth.

Our accredited undergraduate and postgraduate programmes by the Chartered Institute of Marketing, the Chartered Management Institute and the Institute of Export and International Trade are explicitly designed to equip our students with the necessary human and social capital enabling them to develop leading and sustainable careers in entrepreneurial or organisational paths.

The department has a strong history of successful doctoral supervision in the areas of marketing, entrepreneurship and international business, with a number of our students publishing in top-ranked journals during their studies or soon after graduation, followed by a successful academic or industrial career. Several our research students have also received awards and distinctions at major conferences.

Our department hosts a number of world-leading research academics and collaborates with a wide range of key international institutions and academics to promote cross border research and teaching collaboration and impact.

The MEIB is a dynamic and modernised department with a strong emphasis on theoretical and applied econometrics research, as well as policy.

Our cutting-edge research has been funded by prestigious bodies including: SSHRC, Telfer School of Management, EPSRC, Joint Research Centre, UKRI amongst others.

Our research regularly appears in highly ranked journals, including publications in prestigious journals such as Journal of Business Venturing, Entrepreneurship, Theory and Practice, British Journal of Management, Journal of International Business Studies, Journal of World Business, Research Policy, European Journal of Operational Research, European Journal of Marketing, International Journal of Research in Marketing, International Marketing Review

It covers, broadly, areas including;

  • Firm birth
  • Entrepreneurship
  • Pricing and consumer demand
  • Advertising and promotional strategies
  • Marketing analytics
  • Sustainable development
  • Organisational innovation
  • Ethical consumerism
  • Business and marketing in emerging economies
  • International strategy and expansion
  • Management of multinational enterprises

Furthermore, our staff energetically participates in internal research activities, such as the Kent Business Summit and the start-up business journey. The staff also works closely with two major pillars, the Accelerator Space for Innovation and Responsible Enterprise and Centre for Technology, Innovation, Management and Enterprise, to promote social and economic impact on local community and markets.