Zsofia Baruwa

About

Zsofia Baruwa received BSc Economics (International Marketing and TQM with Upper Second-Class) in Budapest, Hungary.

After several years in industry, she persuaded and gained MSc Business Analytics (with distinction) at University of Kent in 2022. Currently she is a PhD Business Analytics student with GTA scholarship under the supervision of Dr Zhen Zhu and Dr Preetam Basu at the Kent Business School.

Her research and its associated analyses intend to explore thorough details about priorities, driving forces and econometrics in the process of transitioning towards what we call the future of transportation that could be mined from Social Media. Her particular focus is on autonomous vehicles and how people are ready and willing to adopt this new technology. Her research incorporates methodologies such as big data analytics, social media mining, machine learning, optimization and simulation.

At the end of her master’s study and the beginning of her PhD study, she worked on an iCSS-funded seedcorn project on blockchain/cryptocurrency as a part-time Research Assistant, under joint supervision of Dr Sanjay Bhattacherjee and Dr Zhen Zhu. The project led to a research paper, which is expected to be published in the near future. More recently, Zsofia started working on the EPSRC-funded project PriVELT as a part-time Research Assistant, working on automatic construction of B2B (business-to-business) ontology, under the supervision of Professor Shujun Li and Dr Zhen Zhu. This new project is closely related to her PhD research topic.

More information about Zsofia can be found at https://www.kent.ac.uk/kent-business-school/people/4801/baruwa-zsofia and on LinkedIn https://www.linkedin.com/in/zsofiabaruwa.