Professor Ben Lowe
About
Ben Lowe is Professor in Marketing at Kent Business School, University of Kent. He has served in a number of school leadership posts including as Associate Dean for Global Engagement and Recruitment, Head of the Marketing Group, Interim Director of Education and Programme Director for the MSc in Marketing and the MSc in Management. He is Associate Editor at the European Journal of Marketing, the Journal of Advertising Research and the International Journal of Bank Marketing and was Programme Co-chair at the 24th AMS World Marketing Congress in 2023.
His work is broadly oriented around consumer behaviour with a specific focus on consumer adoption of innovations, often in social contexts. He has published in a number of technology and marketing journals and has co-edited special issues about technology, food, psychological perspectives on obesity and AI and advertising. He has supervised seven PhD students to completion and has been invited as a PhD examiner to universities around the world. He set up the Marketing Group’s doctoral workshop series which ran for a number of years and has been involved in a number of seminars and workshops to support the development of doctoral researchers. More broadly, he is passionate about developing doctoral students as the next generation scholars and educators.