Bruce Alfred is a Kwakwak’wakw artist whose career spans 40 years. He was apprentice to Doug Cranmer, assisting on many of his monumental commissions over the years. He was born in 1950 and was raised in Alert Bay, although he currently lives in Chilliwack. Bruce is regarded as one of the premier artists of his nation. Like Kevin, Bruce worked on the pole back in 2010 and again in 2018.