Bill Cranmer is hereditary Chief and brother of Doug. He has long taken an active interest in the cultural continuance of the ‘Namgis, and a personal interest in the repatriation of Kwakwak’wakw objects from museums, which includes items taken from their father Dan’s 1921 potlatch. Bill is also deeply invested in the economic security of the ‘Namgis and has spearheaded a number of business and environmental ventures in Alert Bay around such things as salmon farming. Wild salmon have a particular significance for the ‘Namgis, having sustained their way of life for centuries.