Research Methods for the Study of Religion

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Media plays a central role in the lives of religious individuals, institutions and movements, and public media has become a key site for religious debates and conflicts. Understanding how we might study the role and significance of media is therefore an important task for research on religion, and opens up the possibility of approaches which break down artificial distinctions between religion and media (i.e. theories of religious mediation).

Discussion paper

Liesbet van Zoonen identifies four different approaches to researching media and religion, including key studies and methodological approaches associated with each.

 

Key reading

Arthur Asa Berger (2011) Media and Communication Research Methods: An Introduction to Quantitative and Qualitative Approaches. 2nd edition. London: Sage.

This major textbook for media research covers a range of widely used methods including content analysis, surveys, historical analysis, different methods of textual analysis and participant observation.

(ed.) David Morgan (2008) Keywords in Religion, Media and Culture. London: Routledge.

(eds.) Gordon Lynch, Jolyon Mitchell and Anna Strhan (2012) Religion, Media and Culture: A Reader. London: Routledge.

These two books provide a good overview of key concepts informing the question and design of studies in media and religion.

Note: there is also a range of more specialised literature on conducting research on the internet and other new media. The current pace of technological change is such that whilst some key texts in this area remain useful, they also struggle to keep up with the emerging technologies and uses of such digital media. To keep in touch with current developments in this area, use the links in the online resources section of this page.

Bibliography

PDF version of this bibliography can also be downloaded.

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— (2005b) “‘Insight,’ Secrecy, Beasts, and Beauty: Struggles over the Making of a Ghanaian Documentary on Audiovisual Spirits? Styles and Strategies of Representing ‘African Traditional Religion’ in Ghana,” Postscripts, 1(2/3): 277-300.

Deacy, C. and Arweck, E. (eds) (2009) Exploring Religion and the Sacred in a Media Age, Farnham, Surrey: Ashgate.

Echchaibi, N. (2011) “Transnational Masculinities in Muslim Televangelist Cultures,” in R. Hedge (ed.) Circuits of Visibility: Gender and Transnational Media Cultures, New York: New York University Press.

Einstein, M. (2008) Brands of Faith: Marketing Religion in a Commercial Age, New York: Routledge.

Forbes, B.D. and Mahan, J. (2005) Religion and Popular Culture in America, 2nd edition, Berkeley, CA: University of California Press.

Gilbert, A., Hirschkorn, P., Murphy, M., Walensky, R. and Stephens, M. (eds) (2002) Covering Catastrophe: Broadcast Journalists Report September 11, Chicago: Bonus Books.

Ginsburg, F. (2006) “Rethinking the ‘Voice of God’ in Indigenous Australia: Secrecy, Exposure, and the Efficacy of Media,” in B. Meyer and A. Moors (eds) Religion, Media and the Public Sphere, Bloomington and Indianapolis: Indianapolis University Press, pp. 188-204.

Ginsburg, F., Abu-Lughod, L. and Larkin, B. (eds) (2002) Media Worlds: Anthropology on New Terrain, Berkeley, CA: University of California Press.

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Helland, C. (2007) “Diaspora on the Electronic Frontier: Developing Virtual Connections with Sacred Homelands,” Journal of Computer Mediated Communication, 12(3). Online.

Hirschkind, C. (2001) “The Ethics of Listening: Cassette-Sermon Audition in Contemporary Egypt,” American Ethnologist, 28(3): 623-49.

Hirshkind, C. (2006) “Cassette Ethics: Public Piety and Popular Media in Egypt,” in B. Meyer and A. Moors (eds) Religion, Media and the Public Sphere, Bloomington and Indianapolis: Indiana University Press, pp. 29-51.

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— (2008b) “The Mediatization of Society: A Theory of the Media as Agents of Social and Cultural Change,” Nordicom Review, 29(2): 105-34.

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Lynch, G. (2005) Understanding Theology and Popular Culture, Oxford: Blackwell.

— (ed.) (2007) Between Sacred and Profane: Researching Religion and Popular Culture,London: I.B. Tauris.

— (2010) “Religion, media and cultures of everyday life,” in J. Hinnells (ed.) The Routledge Companion to the Study of Religion, 2nd edition, London: Routledge, pp.543-57.

— (2012) The Sacred in the Modern WorldA Cultural Sociological Approach, Oxford: Oxford University Press.

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Manovitch, L. (2001) The Language of New Media, Boston: MIT Press.

Marks, L. (1999) The Skin of the Film: Intercultural Cinema, Embodiment and the Senses, Durham, NC: Duke University Press.

Marshall, P., Gilbert, L. and Ahmanson, R.G. (eds) (2009) Blind Spot: When Journalists Don’t Get Religion,Oxford: Oxford University Press.

Mazzarella, W. (2004) “Culture, Globalization, Mediation,” Annual Review of Anthropology, 33: 345-67.

Meyer, B. (2005a) “Mediating Tradition: Pentecostal Pastors, African Priests, and Chiefs in Ghanaian Popular Films,” in T. Falola (ed.) Christianity and Social Change in Africa: Essays in Honor of J. D. Y. Peel, Durham, NC: Carolina Academic Press, pp. 275-306.

— (2005b) “Religious Remediations: Pentecostal Views in Ghanaian Video-Movies,” Postscripts, 1(2/3): 155-81.

— (2006a) “Impossible Representations: Pentecostalism, Vision, and Video Technology in Ghana,” in B. Meyer and A. Moors (eds) Religion, Media and the Public Sphere, Bloomington and Indianapolis: Indiana University Press, pp. 290-312.

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— (2006c) “Modern Mass Media, Religion, and the Dynamics of Distraction and Concentration,” concluding lecture to the conference Modern Mass Media, Religion, and the Question of Community,University of Amsterdam, June 30, 2006.

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Discussion questions

  • Are all forms of religion and the sacred mediated? What are the implications of this for the ways in which religious life and practice might be studied?
  • Why might it be important to think about the significance of media in relation to your particular area of research interest?
  • In what ways might the nature of contemporary media change or affect religion in particular ways? To what extent is this wholly new, or does it reflect patterns of relationship between religion and media in other historical contexts?

Further online resources

Association of Internet Researchers
Academic association for those specialising in online research

Center for Media and Religion
New York University

Center for Media, Religion and Culture
University of Colorado

Journal of Computer-Mediated Communication
Open access online journal

Mediating Religion
International network of researchers working on relationships between media and religion

When Religion Meets New Media
Blog by Heidi Campbell

Trans/Missions
Resources on religion, media and society based at University of Southern California