Identity Language

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Identity Language

Does identity rhetoric boost online political messages?

The aims of the project are to:

  1. Create a dictionary of linguistic indices of different forms of national identity.
  2. Test whether the presence of identity language in political messages increases their popularity and diffusion online, and impacts political outcomes.
  3. Examine whether these messages are especially effective when targeted at individuals with particular political orientations or psychological predispositions.

The project relies on computational and experimental methods, and bridges social and political psychology with the study of language and politics.

It is funded by the Leverhulme Trust.