AMS World Marketing Congress 2023: Bringing the Soul Back to Marketing
Through the poetry of Saint John Henry Newman and the composition of Edward Elgar, The Dream of Gerontius offers us a vision about the nature of one’s “soul” as the very essence of their living being. In light of rapid technological and societal change, we may ask questions about the “soul” of our discipline; the body of marketing changes shape rapidly, however, we should not lose sight of its soul. “Where is the life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information?” So asked the great poet TS Elliott in 1934. These questions are more applicable now than ever, in our data driven world where technology has proliferated and become ubiquitous, and where a myriad of global challenges are at the forefront of our minds.
The “soul” centers our activities and inspirations. Leading on from previous congress themes such as “enlightened marketing”, the AMS WMC 2023 will provide an ideal opportunity for a marketing “pilgrimage” where scholars can reflect on and share ideas about the changing nature and “soul” of marketing as a discipline, in a collegial and open forum. New knowledge tackling global and economic challenges will be developed, presented and explored, continuing a tradition of collegial debate around the concept of marketing and its contribution to business and society at large and further strengthening our academic community.
Set within the historic City of Canterbury (Kent, UK) we invite you to come and contemplate these challenges in the footsteps of Chaucer, Dickens, Austen and others. Home to three UNESCO World Heritage Sites and at the center of the “Garden of England”, the Congress offers a unique setting to explore these themes within an hour of London and with close connections to continental Europe.