{"id":1948,"date":"2023-10-03T10:34:47","date_gmt":"2023-10-03T09:34:47","guid":{"rendered":"https:\/\/research.kent.ac.uk\/clho\/?p=1948"},"modified":"2023-10-04T17:15:50","modified_gmt":"2023-10-04T16:15:50","slug":"ktp-priorydirect","status":"publish","type":"post","link":"https:\/\/research.kent.ac.uk\/celsa\/ktp-priorydirect\/","title":{"rendered":"KTP with Priory Direct"},"content":{"rendered":"<p>This is a new partnership between the<a href=\"https:\/\/research.kent.ac.uk\/celsa\/\">\u00a0<\/a><a href=\"https:\/\/research.kent.ac.uk\/celsa\/\">CeLSA<\/a>\u00a0at the University of Kent and Aylesford-based B Corp certified sustainable packaging firm\u00a0<a href=\"https:\/\/www.priorydirect.co.uk\/\">Priory Direct<\/a> which aims to improve efficiency and service levels within sustainable packaging provision to the fast-growing e-commerce sector.<\/p>\n<p>Priory Direct supplies over 21,000 businesses in the UK with sustainable packaging solutions and faces a high level of supply chain volatility and complex customer purchasing behaviour, which in turn significantly complicates demand prediction and inventory management. This KTP will be a key initiative and an important step up for the company to develop its in-house advanced statistical and machine-learning expertise required to develop robust and reliable forecasting tools.<\/p>\n<p>The partnership is expected to lead to an increase in market share and improvements in stock availability, demand forecasting, and logistics carbon footprint\u202fthrough enhanced data handling and supply chain analytics.<\/p>\n<p>It has been made possible by a \u00a3265,000 Knowledge Transfer Partnership (KTP) funded by\u00a0<a href=\"https:\/\/www.ukri.org\/\">UK Research and Innovation (UKRI)<\/a>\u00a0through Innovate UK.<\/p>\n<p>CeLSA&#8217;s Director, <a href=\"https:\/\/www.kent.ac.uk\/kent-business-school\/people\/senior-leadership-team\/2564\/raeesi-ramin\">Dr Ramin Raeesi<\/a>, will provide expertise in logistics modelling and <a href=\"https:\/\/www.kent.ac.uk\/kent-business-school\/people\/3645\/zhu-zhen\">Dr Zhen Zhu<\/a>\u00a0will advise on machine learning, predictive modelling and demand forecasting.<\/p>\n<p><a href=\"https:\/\/research.kent.ac.uk\/celsa\/\">CeLSA<\/a> \u202fwill be supporting Priory Direct to provide the missing-knowledge in data-mining and other relevant areas of inventory-control, stock-planning, supply-chain-analytics, modelling and programming to help them develop a bespoke and compatible forecasting model that is capable of capturing the high-level of demand-uncertainty faced.<\/p>\n<p>The KTP will run for 30 months.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/research.kent.ac.uk\/celsa\/projects-and-impact\/\">Back to Projects and Impact<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a new partnership between the\u00a0CeLSA\u00a0at the University of Kent and Aylesford-based B Corp certified sustainable packaging firm\u00a0Priory Direct which aims to improve efficiency and service levels within sustainable packaging provision to the fast-growing e-commerce sector. Priory Direct supplies over 21,000 businesses in the UK with sustainable packaging solutions and faces a high level [&hellip;]<\/p>\n","protected":false},"author":1874,"featured_media":1951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1948","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"_links":{"self":[{"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/posts\/1948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/users\/1874"}],"replies":[{"embeddable":true,"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/comments?post=1948"}],"version-history":[{"count":6,"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/posts\/1948\/revisions"}],"predecessor-version":[{"id":2221,"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/posts\/1948\/revisions\/2221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/media\/1951"}],"wp:attachment":[{"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/media?parent=1948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/categories?post=1948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/research.kent.ac.uk\/celsa\/wp-json\/wp\/v2\/tags?post=1948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}